COMMUNICATION STRATEGY
For cultural and political leaders facing complex decisions.
I work with communication as a cultural language that shapes meaning, guides decisions, and transforms reality.
No commitment. We explore your current communication challenges.
When language is unclear, culture and policy lose direction.
In complex institutional contexts:
Decisions fragment
Teams interpret differently
Public messaging weakens
Meaning becomes diluted
Communication stops being a strategic asset and becomes an operational challenge.
Communication doesn’t fail because of a lack of words,
but because of a lack of strategy.
I work with organizations and leaders who don’t have a visibility problem, but a problem of meaning.
When communication isn’t strategically thought through, each area interprets, adapts, or decides on its own.
That’s where my work begins: at the point where communication stops creating order and starts creating confusion.
I provide strategic structure so communication can fulfill its function again: to guide decisions, align teams, and sustain positions.
How I Support Institutional Processes
I work with leaders, teams, and organizations on communication strategy processes focused on clarity, coherence, and decision-making.
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What it is
I analyze how you are currently communicating and identify where clarity, coherence, or impact is being lost.
What I do
Analyze speeches, messages, and narrative frameworks
Identify tensions, gaps, and contradictions in meaning
What it’s for
To understand what communication is producing today and what is blocking action.
What you gain
A clear view of your main communication challenges
Defined priorities
Actionable recommendations
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What it is
I work directly with leaders and teams to organize ideas, messages, and communication criteria.
What I do
Strategic working sessions
Clarification of conceptual frameworks
Shared language for complex decisions
What it’s for
To align criteria, reduce ambiguity, and sustain decisions with coherence.
Outcomes
Clearer, more consistent messages
Aligned teams
Decisions communicated with greater authority
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What it is
I define the central narrative that guides all of an organization’s communications.
What I do
Define core meaning axes
Organize strategic messages
Support public communication processes
What it’s for
So the institution can communicate with direction, legitimacy, and consistency.
Outcomes
A clear and recognizable voice
Greater coherence across areas
Messages that create meaning and trust
ABOUT ME
I’m Brenda. I’m 29 years old. I was born in Buenos Aires, Argentina, and grew up in a multicultural family environment. Over time, I learned to understand the different languages, codes, and ways of communicating that each context requires. That early exposure shaped a particular sensitivity to language, symbolic systems, and the ways meaning is constructed.
That initial sensitivity became a professional path when I trained in Audiovisual Communication. Later on, I strengthened that foundation with a Master’s degree in Content Management and an Executive Program in Business Strategy and Development, integrating the creative dimension with strategic and business thinking.
Throughout my career, I’ve worked across different production and communication systems—primarily in television, but also in advertising, agencies, and corporate environments connected to media and content. I’ve moved through diverse structures and dynamics, which allowed me to understand how messages circulate within complex organizations and how they are sustained in practice.
That experience across multiple environments gave me a grounded understanding of how creativity, structure, and decision-making intersect in real working contexts.
Today, I work from that intersection of experience, education, and judgment, with a strong focus on context reading and on coherence between thought, language, and action.
WHO I WORK WITH
I work with:
Cultural leaders
Government officials and teams
Public institutions and socially impactful organizations
CEOs, founders, and executive teams operating in complex institutional environments
Who I don’t work with
I do not work with:
Commercial or advertising communication
Product marketing
Processes without cultural or institutional anchoring